Football isn't a morality play; it's a competition.

Some examples of how the Competitive Theory of Value in football can make a significant difference in how teams operate.

My last two posts here have laid out a theoretical framework for competition as the sole source of value in football. I made the case that clubs should view everything they do—from community initiatives to government and league lobbying efforts to nutrition to whatever—as in service of competition. I also argued that, rather than view their opponents’ a…